It is one of the most common questions we hear from accountants: “What is a fair price to pay for new clients?” To answer that, you have to look at the alternative. Hiring an in-house marketing manager can cost anywhere from £30,000 to £100,000 per year, plus benefits and training. For most small to medium firms, that is simply not a viable option.
When you look at professional lead generation, you should focus on the lifetime value of a client rather than just the initial cost.
Our transparent pricing model At Leads 4 Accountants, we believe in a clear and simple structure. We charge a management fee of £450 plus VAT per month. On top of that, we recommend a minimum ad spend of £1,000 per month. This ensures your campaigns have enough “fuel” to reach the right people and compete effectively in your local area.
Why “cheap” leads are often the most expensive You will often see services offering leads for £20 or £30 each. These are usually non-exclusive, meaning they are sold to multiple firms at once. This leads to a race to the bottom on price and a lot of wasted time for you.
We focus on exclusive, high-quality leads. If a new corporate client is worth £2,000 to £5,000 in annual fees, and stays with your firm for several years, the return on investment (ROI) is significant. By paying for a managed service, you are paying for the expertise to qualify those leads so you only spend your time talking to people who are a genuine fit for your practice.
Measuring what matters Ultimately, the cost is only one part of the equation. You should be tracking your Cost Per Lead (CPL) and your conversion rate. Our goal is to keep your pipeline full of prospects who understand your value, allowing you to grow your fees predictably without the guesswork of traditional networking.